Your Manufacturing Business. Optimized.
StratonHunter’s proprietary PerformANT AI assessment process helps uncover your System Readiness Score, providing C-suite level intelligence across the areas that drive performance, growth, and enterprise value.
Built for Mid-Tier Food & Beverage Manufacturers
Scaling a food & beverage business profitably requires more than growth alone. Channel complexity, SKU proliferation, trade spend, and customer profitability can quickly create pressure across the organization.
StratonHunter combines AI-powered diagnostic intelligence with executive-level commercial leadership to identify the highest-value opportunities, sharpen priorities, and build a clear roadmap for profitable growth.
Executive Leadership.
Commercial Intelligence. Real Results.
StratonHunter brings together deep experience across food & beverage manufacturing, franchise operations, brand development, capital markets, and enterprise value creation. We’ve led businesses, built growth strategies, managed complex commercial operations, and worked through the same challenges our clients face. We don’t just advise. We work alongside you.
Managing Partner, Manufacturing
Kim Cunningham leads StratonHunter’s Manufacturing practice, bringing C-suite commercial leadership and extensive food & beverage industry experience. As former Chief Commercial Officer of Mother Parkers Tea & Coffee, Kim led commercial strategy, P&L management, marketing, insights, category management, and innovation across a complex multi-channel manufacturing business.
Where the Roadmap Takes You
Every StratonHunter Manufacturing engagement begins with your System Readiness Score. What comes next is a structured, proven process — built around four stages that take you from insight to measurable results.
See where value is being created — and where it’s being lost.
- Customer profitability
- Product and SKU performance
- Channel effectiveness
- Pricing, trade, and margin drivers
- Sales and marketing effectiveness
Prioritize the opportunities with the greatest return.
- Sales effectiveness
- Pricing and gross margin
- Trade spend ROI
- Customer and channel priorities
- Market expansion opportunities
Turn priorities into measurable commercial results.
- Revenue growth initiatives
- Trade ROI improvement
- Margin enhancement
- Channel profitability
- EBITDA contribution
Keep performance visible and accountable.
- Use a Growth Performance Dashboard to monitor revenue, gross margin, trade ROI, customer profitability, and EBITDA contribution month over month.
What Results Look Like
Real outcomes delivered for food & beverage manufacturers.
Pricing Governance & Margin
Significant year-over-year improvement in gross profit through disciplined price governance, contract optimization, and portfolio rationalization — directly improving variable distribution margin across the business.
Focused Channel Growth
Meaningful volume growth through optimized production and improved distribution margins. New channel strategies that transformed underperforming revenue streams into significant growth engines within 18 months.
Improving Sales Effectiveness
Transformational commercial leadership that materially reduced SG&A through market analysis, sales accountability frameworks, competency development, and aligned KPI systems — freeing capital for growth investment.
Trade Optimization
Enterprise-wide customer segmentation that improved service levels, strengthened customer relationships, and created a sustainable foundation for long-term profitable growth.
Built for the Leaders
Building Great Manufacturing Businesses
Scaling a CPG brand demands commercial discipline, channel clarity, and the ability to compete for shelf space against larger brands. We bring the strategic and commercial expertise to help you grow profitably and win.
From private label to branded beverages, complex channels, formats, and consumer preferences create new challenges. We help beverage manufacturers build the commercial strategy and organizational capability to grow profitably across every channel.
Category velocity, promotional pressure, and retailer concentration make snacks and bakery highly competitive segments. We help brands strengthen pricing, trade, and channel discipline to protect margins and drive sustainable growth.
Enterprise value isn’t created at the closing table — it’s built long before it. We provide independent valuation, optimize commercial performance, and position your brand to command maximum value when the moment arrives.