Tara Naz is a seasoned and award-winning Consumer Insights & Strategy professional with over 25 years of industry experience in the US and Canada, leading Insights at McDonald’s Canada, Kraft Foods Canada, Kraft Foods US, and The Clorox Company (US).

She has spent over 15 years working across beverage and coffee brands in grocery and QSR, including iconic brands such as, Crystal Light, Capri Sun, Maxwell House, Starbucks, Tazo Tea, Mother Parkers, McCafe, and Tim Hortons.

Most recently, she has provided Insights consulting and project management for large organizations like Tim Hortons and Walmart Canada as well as smaller ventures like Porta Pizza and Endy Mattresses.